The Problem
Case Study
Amazon Catalog Management for Clog-Airband
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- The client experienced dropping sales and low conversion rates.
- After thorough analysis and management of their catalog we were able to enhance visibility, engagement and conversions.
- The Result: The value delivered through our catalog management service helped them get rankings of high priority product products moving to the first page with increased conversions.
The client was experiencing stagnant sales and low conversion rates despite driving significant traffic to their product listings. Their product pages were poorly optimized, with incomplete or generic titles, inadequate bullet points, and low-quality images that didn’t fully highlight the product’s key features or benefits.
Additionally, the listings were not utilizing keywords effectively, resulting in low organic visibility in search results.
The Value Delivered by SPCTEK
To address the client’s challenges, we implemented a comprehensive listing optimization strategy designed to enhance visibility, engagement, and conversions. Our approach included the following key actions:
- Keyword Research & Integration: Conducted thorough keyword research to identify high-performing, relevant search terms. These keywords were strategically integrated into product titles, bullet points, descriptions, and backend search terms to boost organic rankings.
- High-Quality Images & A+ Content: Updated product images to high-resolution versions with better lighting and clarity. Where possible, added lifestyle images and infographics to showcase product usage. We also implemented A+ Content to provide a richer shopping experience and further differentiate the product.
- Enhanced Product Descriptions: Revamped product descriptions to provide detailed information, addressing common customer concerns and emphasizing unique selling points. We also formatted descriptions for easy readability to improve user experience.
Results Achieved
With the changes that we implemented in effectively managing the catalog of the client, the following results were achieved.
- Significant improvement in organic rankings, with key products moving to the first page for high priority keywords.
- Increased conversion rate due to clearer and more compelling product information.
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