Increased ROAS For A Ecommerce Company By 7X
Created and optimized paid campaigns on Google for an ecommerce consultancy firm to increase their return on ad spend (ROAS), generate customer pipeline and drive revenue through quality lead generation.
As a relatively new brand in the industry, some of the key challenges that the client faced were:
- Lack of a clear and cohesive strategy for running paid advertising campaigns on Google.
- Unable to generate leads that could be marked as marketing or sales qualified.
- Absence of marketing-sourced revenue from the use of Google ads as a marketing channel.
- No data-driven mechanism to identify and enhance potential opportunities for creating a solid pipeline for leads.
Hence, they wanted to partner with a marketing agency that not only specializes in providing exceptional Google ads management service, but can also help the client streamline their marketing operations through various data points involving Google paid media.
The first step that we initiated was to conduct a thorough digital marketing audit of all marketing assets. These included the website, any previously conducted campaigns and Google Ads account overall.
The purpose of the audit was to identify any potential loopholes as well as low hanging opportunities that could be leveraged. Since the client wanted to get an immediate kickstart to their lead generation process, we decided to launch Google Ads campaigns for them.
The client wanted to focus on specific digital marketing services for the healthcare industry. We worked closely with the client to identify advertising hooks that could not only help them generate qualified leads but provide them with customers with better lifetime value.
After much research, we created a dedicated landing page for the specific service with clear messaging. In addition to this, we conduct extensive competitor research to analyze all possible areas in terms of keywords, lead form placement and ad copies that could generate marketing and sales qualified leads.
With all these considerations, we launched our campaigns and closely monitored the number of impressions, clicks along with making corresponding changes in our ad copies and landing page accordingly. All these changes on the campaign, ad and landing page front helped us in providing the client with the results they were looking for.
Through the formation and implementation of a concrete PPC strategy, identification of right audience segments, and continuous optimization of landing page asset, we were able to achieve the following results for the client:
- Creating a steady flow of marketing qualified leads for the client.
- Optimizing campaigns for enhancing conversion rate and ROAS.
- Aligning marketing and sales teams to convert MQLs into actual revenue.
- Generating a solid pipeline through data-driven insights
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