HCP preferences and engagement with pharma brands have changed drastically over the past few years, with nearly a majority choosing to self-educate online rather than meet in person.

So how can you put the right metrics in place to analyze marketing’s impact on HCP engagement and commercial success?

Watch “Benchmarking Digital KPIs in Life Sciences in 2024” now, where you’ll hear from a panel of digital marketing experts at AstraZeneca, Incyte and Novartis on how to evolve the way you measure results and get the latest benchmarks in digital channel performance.

You’ll learn:

• How to move beyond vanity metrics and debunk “omnichannel”
• The building blocks to define campaign success and KPI frameworks
• Best practices to align metrics across global and affiliate teams
• The latest benchmarks for digital event and content performance in life sciences