Case Study # 1
Regaining Amazon Buy Box Eligibility
A renowned brand on Amazon faced a recurring challenge – losing Buy Box eligibility despite multiple approvals. This issue was eroding their revenue and online presence.
Our team investigated the issue and discovered two key problems: incorrect category placement and uncompetitive pricing. We engaged with Amazon’s support teams, emphasizing the need for:
- Category Correction: Demonstrating the product’s rightful category, we gained Amazon’s approval to relocate it, enhancing visibility.
- Price Adjustment: Negotiating competitive pricing aligned with market standards, we restored the brand’s competitiveness.
Through persistent efforts, the brand achieved success in:
- Regained Buy Box eligibility.
- Increased product visibility.
- Amazon corrected the category placement.
- Price adjustment aligned the product with market standards.
- Attracted a broader customer base.
- Revitalized online sales presence.
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