The upcoming holiday season brings a massive opportunity to profit and grow your business, but only if you know what you’re doing. To capitalize on the holiday season and sell more of your product at Walmart, keep these seven tricks in mind this November and December—they could decide your success and failure in the world’s largest retail market.

Let’s dive in!

Starting Early Is Key

To get a head start, you must be proactive and consider your Walmart holiday season strategy. This will give you time for research, preparation, and planning. 

The Walmart seller’s Thanksgiving strategy starts with a solid foundation. This means you must have the right products at all times of the year, including the off-season periods. 

For retailers, the festive season is the peak time of the year. And if you want to get a jump on the competition, you need to start planning early.

That’s why we’re giving you a heads-up about Walmarts’ Holiday Season 2022 guidelines. Following these guidelines can increase your chances of selling more on Walmart this holiday season.

Here are the key things to keep in mind:

• Walmart’s holiday season starts on Thanksgiving Day and continues through New Year’s Eve.
• Walmart requires all sellers to have their products in stock and ready to ship by November 1st.
• Walmart recommends that you start listing your products on their site by October 1st.
• And finally, Walmart says that the earlier you start promoting your products, the better.

Utilize All Channels

The Walmart holiday season is when sales and profits can make or break a company. You must utilize all channels, including social media, email marketing, and advertising. Advertising is important because you want people looking for deals to find your products. 

A recent report by eMarketer found that Walmart is expected to generate $27.2 billion in digital sales during the 2021 holiday season. This is a significant increase from the $20.4 billion in sales that Walmart generated during the 2020 holiday season.

If you’re looking to sell more on Walmart in the holiday season of 2022, it’s essential to start planning now. Utilizing all channels – from online marketplaces to social media – can help you reach more potential customers and boost your sales.

Here are some Walmart seller christmas tips retailers should follow this season:

• Leverage the power of social media: Promote your products on social media platforms like LinkedIn, Facebook, Instagram, Twitter, Pinterest, etc.
• Use email marketing: Email marketing is known to be the best way to generate leads and reveune. You can also keep your customers updated on their order using email marketing

Prepare Your Shop

As the world’s largest retailer, Walmart is a top destination for holiday shoppers. To take advantage of this, you need to start preparing your shop now if you want to sell more on Walmart in the holiday season of 2022.

Make sure your prices are competitive. Check out what other sellers are charging for similar items, and ensure your prices align with what buyers are willing to pay.

• Make sure your products are well-stocked and able to meet customer demand.
• Create attractive and visible displays that showcase your products in the best light.
• Train your staff on the importance of customer service and satisfaction.

By taking these steps, you can ensure that your shop is ready to sell more on Walmart in the holiday season of 2022.

Target Top-Spending Customers

Target your top-spending customers if you’re looking to boost your sales on Walmart during the holiday season.

Studies have shown that targeting your best customers can generate more sales and profits than trying to attract new customers. And with the holiday season being one of the busiest times for retailers, it’s crucial to ensure you’re doing everything possible to boost your sales.

For example, do you know that the top-spending customers on Walmart.com during the holiday season are men aged 35-44? This group spends an average of $1,500 monthly on Walmart during the holidays.

So if you’re looking to boost your sales on Walmart during the holiday season, you should focus on targeting male customers aged 35-44. This group is likely the most responsive to your marketing efforts and will help you reach your sales goals. But ofcourse this depends on your target audience as well. If you sell women centric products, then majority of your customer base will be females. 

Invest in Advertising

The Walmart holiday season is a time when people are looking for deals. To sell more, invest in advertising and focus on what you can offer that other sellers don’t have. For example, if your items are Prime-eligible, mention it! Shoppers might be willing to pay a higher price, knowing they’ll save with their Prime membership. You could advertise some of your top products or ask shoppers for feedback on what they hope to find this holiday season. That way, you’ll know which products to put on sale and who would most likely buy them. These are all great strategies to help boost sales this Walmart holiday season.

Take Advantage of Free Shipping

Make sure you take advantage of free shipping. Walmart offers free 2-day shipping for orders over $35, which is perfect for those last-minute holiday gifts. As a seller, if you have a product eligible for free 2-day shipping, make sure you mention it! For example, “We offer FREE 2-DAY SHIPPING on this item”! 

Plan for Returns

It would be best to start thinking about how you’ll handle returns during the holiday season. Returns can be a hassle for both customers and businesses, so it’s important to have the plan to make the process as smooth as possible.

You can follow these tips to plan for returns this holiday season:

• Start by creating a returns policy that is clear and easy to understand.
• Make sure you have enough staff on hand to handle returns.
• Have a system in place to track returned items.
• Consider offering store credit or exchanges to keep customers happy.

Following these tips can help ensure that returns are handled efficiently and effectively this holiday season.

Final Thoughts

As the holiday season approaches, many people will be looking to buy presents for friends and family, make sure your inventory is full to deal with everything. 

As the holiday season is coming, it’s important to get your retail game plan in order. If you were looking for tips and tricks to help you sell more this holiday season, we hope this blog helped.